“Try again. Fail again. Fail better.’ ~Samuel Beckett

While I don’t think the Irish writer and poet ever owned or managed commercial property, you can certainly apply his quote to what we all do in the course of running our businesses or doing our jobs.

This may be especially true now, given what the industry and economy in general have been through over the past few years. There have been some spectacular failures (Bedford-Stuyvesant anyone?).  But, there are also those who have weathered the storm well, such as Normandy Real Estate, and many signs of life are rising from the ashes and companies are trying different approaches to partnerships, financing, filling space, manage operations, etc.   In other words, “trying again.”  Not all of these attempts will be successful, the “Fail Better” part, but what are the alternatives?  This is what we do.  We move on, we try again, we fail again, we get better.