New Podcast Series: CRE Tech Talks

Kicking off in March, the podcasts will cover technology trends and advancements in commercial real estate Building Engines, a provider of comprehensive web and mobile property management software for the commercial real estate industry, will be launching a new podcast series, CRE Tech Talks. The new series will help busy CRE executives increase their technology IQ on a variety of commercial real estate trends and advancements. Kicking off on March 12, each 20-minute episode will focus on a technology topic aimed at helping CRE organizations remain competitive and better prepare for the future.

Hosted by Building Engines SVP Scott Sidman, CRE Tech Talks will release new episodes twice a month featuring well-qualified subject matter experts for that week’s topic.

For the inaugural edition, Sidman will be joined by Michelle Mastrobattista, VP of Digital Communications at Solomon McCown & Company, the brain behind Paradigm Properties’ recent social marketing initiative for its 101 Tremont building. Mastrobattista will discuss the company’s strategy as well as reveal what every CRE exec needs to know about social media.

Topics include:
How can social media help CRE professionals improve operations, tenant service, crisis response and marketing?
What are the foundational elements of a social media plan?
What do examples of success look like?
How do you monitor success?
Where is CRE in relation to other industries with regard to their use of social media?
What are 5 things every real estate executive should do right now with regard to their personal and corporate social media plans?

Each podcast will be available for download, as well as audio transcripts and a regular accompanying feature, “Top 5 Takeaways to Apply Today.”

Click here to register or to learn more.

About Building Engines
Building Engines supports innovative commercial real estate owners & managers with web & mobile property management software that creates the visibility & control needed for more profitable operations, happier tenants and an identifiable brand. For more information, visit:

About Scott Sidman
Scott Sidman has led Building Engines’ expansion efforts since 2004 and is an industry expert, writing and speaking regularly on the use of real estate technology to improve operations and management practices. He oversees marketing, corporate development, strategic client and partner relationships for the company. Sidman holds a B.S. from Cornell University.

About Michelle Mastrobattista
Michelle Mastrobattista, Vice President of Digital Communications, Solomon McCown & Company, is a veteran digital marketing strategist who has worked in both agency and in-house roles on behalf of public and private businesses, as well as mission-driven organizations. At SM&C, Ms. Mastrobattista develops and oversees the strategy and execution of all social media and digital initiatives for the agency and our clients. In addition, she assumes a leadership role on viral marketing campaigns, digital crisis management, as well as search engine marketing and optimization strategies. Mastrobattista holds a B.A. in Marketing Communications & Visual Media Arts from Emerson College and is a member of the Ad Club of Boston and the Boston Interactive Marketing Association.

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