Property management companies everywhere are turning to social media in an effort to promote their product and connect with their customers in an informative and engaging way. Facebook, LinkedIn, Twitter, Instagram or any of the other social media channels available, if used right, can become a competitive advantage for a business. While it takes time and effort to establish a social media presence it does not require a big budget. It is something that every company can do regardless of size and helps maintains a lasting connection with current and future tenants. Most property management companies understand the necessity of being interactive on social media but few understand how to do so in way that makes their brand stand out.
In order to leverage themselves, companies have to be willing to get creative, diverge from the norm, and diversify the range of the content that they are producing. Social media is where a company can make the jump from informative to one where their customers actually feel a personal connection. The more engaging and interactive the content, the higher the ROI.
Featured below are some real estate companies that we feel are finding ways to make a splash on social media.
Bentall Kennedy leverages Twitter to further spread their passion of keeping the earth clean and green through visual story telling. The organization started the ForeverGreen Program where they develop resources to support environmentally safe living at work and home. The organization is making great strides and was recently named a 2015 Green Lease Leader by the U.S. Department of Energy and the Institute of Market Transformation. The company does a great job sharing information about their brand with appealing images. Did you know Twitter posts with images are 94% more likely to get retweeted and receive 89% more favorites? Time to break out that camera.
ICSC, a global trade association of the shopping center industry, is one of the best examples of a company who helps foster community by frequently retweeting posts from their CRE peers. Fun fact: Sarah Malcolm, Director of Digital Strategy for ICSC, has won over 19 awards for ICSC’s mobile apps, social media and websites.