With over 200 million monthly active users, Instagram has transformed into a social media site used for more than just selfies. Businesses are increasing their brand awareness and audience engagement one picture, check-in, and hashtag at a time. Because of this, Instagram can be a powerful tool for CRE, as property owners and managers need to find unique ways to differentiate themselves.
With 58 times more engagement than Facebook and 120 times than Twitter, it’s no wonder CBRE, Cushman & Wakefield, and Cassidy Turley are standing out within the CRE industry for taking advantage of this platform. Check out some highlights and best practices from their Instagram accounts below!
Instagram Crash Course
#Hashtag: Keywords that others can search in order to find your account or view similar photos.
Check-in: Use this feature to show your audience where a specific photo was captured whether at the office, trade show, or community event.
Follow: Choose what companies or individuals you want to display in your personal live feed.