Broadcast Crisis Communication and Building Messaging
Photo via Flickr/Colin Dunn

Reputation goes a long way for a successful commercial real estate property owner or manager. It can take years to build and seconds to destroy – especially if you don’t have an efficient Business Continuity Plan in place. Communicating with tenants in real-time is a top priority in the event of an emergency. Do you know how you’re going to execute that?

Here at Building Engines, our Mobile Tenant Communications Manager is designed for this exact purpose. The Broadcast Communications tool enables you to quickly and easily create and send communications to tenants, employees or vendors in your building or portfolio – eliminating the need to make repetitive announcements, print unnecessary signage, and look up contact information in a critical situation. Building Engines offers an advanced Emergency Broadcast Messaging integration that allows access to a two-way, on-demand emergency alert service and response system that enables companies to communicate critical information during a time-sensitive, unexpected crisis. This real-time response capability empowers users to send messages simultaneously via email, phone, text, and text-to-voice, ensuring timely and accurate message reception. Recipients can respond to a voice or text message and provide critical information about their status and property teams can audit responses at any point during a crisis.

In addition, you can create custom contact groups for tenants, employees, and vendors to ensure the right people get the message, and pre-save emergency broadcast templates to reduce communication time during critical situations. Another great feature: you can track communication history by recipient and utilize “read receipt” functionality to confirm important messages have been received.

Every tenant in your building should be prepared in advance on what to expect from property management staff during times of crisis. They should know to look for real-time communications from you, who to contact, and most importantly, how to evacuate or respond. Your team should conduct drills and exercises at least once a year: building evacuation drill, tabletop exercise, Continuity of Operations Plan (COOP) activation drill, medical emergency response exercise, shelter-in-place drill, practice procedures for specific disasters in our area.

If you aren’t prepared to implement the steps above, request a demo with Building Engines today!