Luring in tenants to your property in the highly competitive CRE market can be a huge challenge. Tenants need a property that not only meets their physical needs – such as space and location – but also one that provides a comfortable work environment with convenient amenities and green-friendly initiatives. With Millennials expected to make up 50% of the workforce by 2020, having a property that shares their values of sustainability and convenience is very important.
So how can property owners stand out in the crowd? By leveraging their building’s property website to promote occupancy details, tenant events, building amenities, and more.
Ensure your building is at full capacity with these 5 tips:
- Advertise available suite specifics. When potential tenants are researching new locations, having the unoccupied suite information readily available is pertinent. The prospect can quickly weed out certain properties before contacting the property manager – allowing for more efficient use of time on both sides. Including details like handicap accessibility and loading dock access are great pieces of information to share as well. DTZ’s Creve Coeur Center does exactly that and displays “Leasing Information” as the first tab on its property’s website. The website even offers a downloadable brochure with detailed floor plans and photos.
- Broadcast building amenities. Does your building have a gym, café, or coffee shop? List amenities on your property website so you can ensure prospective tenants will factor that in when making their leasing decision. Harsch Investment Properties highlights their impressive array of amenities at their 450 Sutter Property, which include complimentary document shredding, a pharmacy, and a notary public!
- Highlight LEED Certification. The Leadership in Energy and Environmental Design (LEED) Certification is a nationally recognized benchmark for property sustainability. Being LEED Certified marks a property’s reputation as environmentally responsible in five key areas: energy, water management, site planning, material use, and indoor environmental quality. Replacing old equipment with new, eco-friendly hardware will not only reduce energy expenses, but also increase tenant comfort and health. Natural light and clean air make for a productive work environment. Studies have even shown that tenant employees leasing space in an LEED certified building even use less sick days! The Mann-owned, Transwestern-managed property Pennzoil Place demonstrates its commitment to the green movement on its property website with an entire section dedicated to sustainability.
- Publicize commuter friendliness. Whether your tenants drive, bike, or ride public transportation to work, the commute can sometimes be a drag. Communicate the ways your property eases their daily commute by showcasing your off-street parking availability or a nearby subway stop. JLL’s 300 South Riverside Plaza in Chicago is sure to score major points with any tenants who bike. The building boasts a bicycle-friendly area which is relatively cheap to upkeep, but a huge bonus for prospective tenants.
- Promote local attractions. Nearby shopping malls, banks, restaurants and coffee shops are a huge selling point when tenants decide on a new location. These simple pleasures allow quick errands to be a breeze, and we all know options for lunch are a must. Include nearby amenity details in your leasing information and make them easily available on your property website, just as Cushman and Wakefield’s Interstate North Property has – they even linked directly to the establishments’ websites!