By now, we have all head something about the importance of optimizing our websites so that they can be found by search engines. While search engine optimization, SEO, does play an important role in generating inbound leads, a website devoid of value will ultimately result in those leads bouncing right over to the next site.

In today’s high-speed, internet-based world, websites are a dime a dozen. How do you set your site apart? Create complimentary, quality content that allows your users to engage in a value-added experience. Content is king, and if you want a little, you have to give a little.

But don’t make the mistake of developing a content-driven campaign and forgetting about the people who got you there: your clients. You can never truly establish yourself as a thought leader without tightly integrating your fresh, new content development efforts with your clients.  Are you proactively and regularly touching base with them? Are you providing them with articles and relevant information? Are you asking for their feedback?

Remember: Content is King. But a bird in hand is better than two in the bush.