JLL’s Prism building operations platform has found its marketplace with the traditional operators of commercial real estate. Whether it be improving responses to tenant issues or running more profitable buildings, Prism has this and many other operational needs covered on behalf of clients & owners.
But one thing that has stood out in recent years is a change in perspective for the owner or asset manager of property. Traditional business models have one or more operators acting as gatekeepers for all building operations data, leaving owners reliant on third parties for insights.
In turn, in most operating models, the operator outsources duties to third party engineers for HVAC equipment and external agencies for communications and marketing. Slowly but surely, every single task is outsourced further away from the client – pushing the tangible data of the portfolio further away as well.
Now, in 2025, the paradigm of portfolio ownership is changing at a hectic pace. The key criticism of commercial real estate is the lack of liquidity – moreover, the slow pace of transition of properties into and out of funds. The diffuse operating models also puts critical useful data out of reach of the owners and asset managers. Traditional asset management models leaned heavily into tenancy schedules and financial information. Now, to make informed decisions, we need to know about the physical health of the building: What is my capex spend in flight? Where are my key challenges? Where could I scale spend better? Which operators and contractors are really delivering value to building operations? Are my occupiers happy? Are they getting a steady footfall of visitors to them?
Just these questions alone can take months of chasing, emails, meetings and spreadsheets to answer. Does this sound like nimble asset management? Or does it sound like protracted conversations about rescoping your property managers’ KPIs and deliverables?
Alongside this, disposing of an asset represents significant work – gathering all of the same data, creating a data room, then arranging visits by consultants. The months stretch on as spreadsheets and documents are exchanged by third parties, all while values fluctuate and tenancies expire.
JLL’s Prism cuts across all this noise. No more proprietary data feeds or emailed spreadsheets that are out of date as soon as they are produced. Prism captures all of the tangible data for the building – from documents, to floorplans, to service history and capex spend. This is what actually represents the living, mechanical operations of the building – as well as all tenant communications and their happiness with service delivery.
Prism is licensed on a building basis, so no complicated named licensing models – a third party can get access to the data of your building and see it in real time. This eliminates those months of back and forth on questions, ultimately allowing you to expedite the buy/sell strategies.
Whether it be the questions on energy use, the capex and machinery life cycle or whether the tenants are really getting use out of the building – Prism gives you that lens that now matters as much or more so than any tenancy schedule. Prism is also modular, so you pay for the functionality that is getting used – whether it be for FRI industrial sites or more complicated multi-tenant assets.
If you’d like to learn more about how Prism can help transform your building operations while streamlining acquisitions and dispositions, please get in touch.